Shortlisted Agency of the Year

Why is independent creative agency isobel, called isobel?

a. I.S.O.B.E.L stands for: Inspire, Strategize, Optimize, Build, Elevate, and Lead
b. The agency is named after St Isobel, who was creative, generous and kind
c. Because all of the founders have a daughter called Isobel
d. The agency is named after Isabela island in the Galápagos, the agency’s first ever client

We joined the Marketing Academy last night to raise money for two incredible charities: Cyclists Fighting Cancer and The Marketing Academy Foundation - in a 90s themed quiz special. 

As well as taking part, we even featured as one of the quiz questions. 

So which answer did you go for? Want a hint? It’s not a, b or d.

The Massive Marketing Quiz

The Drum asked "what Trump’s win will mean for the global economy and the broader marketing sector”.

Jamie, along with a few other agency leaders gave their take.

Jamie Williams, managing partner, isobel says:

 "There are a lot of unknowns surrounding Trump, and the economic impact of his return to the White House. Will Trump impose his promised import tariffs? Doing so will be seriously bad news for UK economic growth. At 78 years old, will Trump stay in charge and fully involved for four years, or will his new more radical team take control? And within this team, what economic policy role will Elon Musk play?

Trump has a fondness for the UK, and a trade deal was very much hoped for during his first term. But if Trump heads to the golf course and Project 2025 takes shape, this fondness will likely vanish. And who knows what Trump’s foreign policy intentions will mean for Ukraine and the Middle East, and what this will mean for the global economy."

You can read what other agency leaders had to say 

Shortlisted Agency of the Year

Shortlisted Agency of the Year

The Massive Marketing Quiz

Agency leaders on Trump's win