For too long casinos have been seen as part of a dark, taboo setting, known only to a niche crowd of fans.
But Grosvenor Casino is so much more. It’s a bright, exciting, stylish, entertainment hub, where people from all over can come to meet up and have some fun. A place that’s welcoming for all.
We’ve given them a new vibrant brand identify, and made sure it overflows into every corner of their business.
Along with the new look and feel, Grosvenor casinos have gone through an enormous transformation, the first of which went live in Merchant City in Glasgow.
To help push customers through the doors of the new casino we created a BIG impact, taking over one of the biggest OOH sights in Merchant City and showing that Grosvenor Casino is Entertainment Supersized.