The Independent released an article this week on how to encourage young people to vote in the general election. It comes after the Government announced a £530,000 campaign to persuade students to vote. Planning Partner, Steve Hastings, gives his wisdom. “The ‘if you don’t vote, don’t complain’ argument is unlikely to change young people’s behaviour… A better approach is to frame the idea of voting differently – to do it to stop Ukip getting in. Or use the world situation to point to something like Isis, which is extremist and totally undemocratic and ask: would you rather have a system like that?”
