Why brands avoid a Brand Reset right when they need it the most

The Premier League’s Tour De France Moment

The power of a Brand Reset

Is comparison the thief of growth?

Alien viruses, humanity and hive minds

The case for a total Brand Reset

The year of the political brand reset

Becoming the Brand Reset Co.

The Brand Reset your brand didn't choose

The Power of a Brand Reset

The Ten Commandments of a Brand Reset

The Top Five Celebrity Brand Resets

Football is home to some of the biggest brands on the planet.

Very few brands are ever followed as passionately. Or disliked so categorically.

Clubs, leagues, players, media, ITK accounts. The role of brands inside football is growing and changing fast.

, we're bringing together the people building and shaping brands across the game, for a unique discussion on football and brand.

Harry co-founded Goat, the globally recognised, award-winning influencer agency, and exited after a sale to WPP in 2023. Led by his passion for football, he invested in Farnham Town FC and became Chairman. Taking all his agency, brand and social learnings, he's driven three promotions i

n four seasons and grown the club past 100,000 followers in a single season - prompting Sky Sports to ask whether Farnham are the non-League Wrexham.

The woman behind one of football's biggest brand resets. Ruth has helped transform the WSL with a new name, a new identity and a new commercial structure, all inside two years. She also spent eight years at Nike, latterly as Brand Planning Director, and is a Board Trustee at Street Soccer London.

Chris left a 17-year agency career, ending as CEO of Iris, to become CMO of Southampton FC. He's building the brand of a club with huge history, recent controversy, now competing outside the Premier League. He’s also helping to build TURF, Southampton's in-house creative studio, which works with external clients too.

Dan Kilpatrick, Deputy Managing Editor, The Athletic >

Dan spent 10 years as a football correspondent and journalist, as Chief Football Correspondent for The London Standard and Tottenham Hotspur correspondent for ESPN FC. His time covering Spurs has given him a front-row seat for Tottenham's club-wide transformation, as well as the growth of brands within football media. He moved to The Athletic last year, where he is Deputy Managing Editor.

Football fans and non-fans all are very welcome.

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