Managing partner of isobel street, Hugh Treacy, was in More About Advertising talking about the upcoming World Cup in Russia.
He explains how the appeal in watching the action from home will be stronger than the desire to watch it live in Russia. And how this is pretty significant from a marketing point of view.
People are still passionate about football, but aspirations around watching it are different. Hugh sees this as a big opportunity for brands to carve out innovative interaction, engagements and brand partnerships.
We think it’s all pretty exciting. You can read more of it here.