Computer Arts have taken a 3 page look at the Colliderscope this month.
Our Creative Director Rob and Aardman Animations Director Daniel Cohen explain how they took the concept to the fully working model it is.
“Loads of things were happening. There were over 300 individual featured products…50 rotating parts”
“What this commercial does for Hammerson is reflect what they are about without showing the interiors of shopping centres and so on. They are intensely proud of it, because they managed to communicate the core of what they are without using clichés.”
Pick up a copy to read the full article.
The best place to start, is admitting that nobody cares The world is full...