BREWDOG RATEBEER

Our latest BrewDog campaign continues to make headlines.

Including a nice little write up in Marketing Week by Mark Ritson…

“The latest manifestation of the ‘versus’ campaign hit the UK market last week in an aggressive new series of ads from Brewdog. It’s a brilliant campaign and makes the case for the ‘versus’ approach better than any article.”

And an interesting piece in City AM talking about the threefold increase in brand awareness shown in a specially conducted YouGov poll…

“So the data shows that Brewdog has made a well-judged move, as there is a substantial proportion of mainstream beer drinkers who have the potential to be swayed. The bold ad campaign has achieved cut-through – and the brand will now be looking to capitalise on it.”

As well as all this…

The London Economic, More About Advertising, PR week, Drinks International, The Drum and Campaign.