Beer's getting honest - Creative Agency London | isobel

Beer’s getting honest

01 May 2019

Take a look at some of the latest mainstream beer campaigns and you’ll notice they’ve got something in common.

 

They’re changing. 

 

The positioning, the messaging, and in some cases the beer itself.

 

Why? Because they can’t ignore the rising Craft Beer trend.

 

Jamie’s been writing all about it, have a read here in Campaign.