isobel who?

We love brands. We love how they are drivers of commercial value. But most of all we love making brands stronger. Resetting brands.

Because whether it's a pivot, a reimagination or a rediscovery, a reset requires brains, curiosity, vision, creativity, tenacity, teamwork and so much more.

Which is why we have built a new kind of company, combining the strategic rigour of a brand consultancy with the transformational power of a creative agency. Under one roof.

Our team is built to take ownership from start to finish. To make things happen. And to be the kind of partner our clients can lean on.

Head Honchos >

Steve HastingsSteve Hastings

Steve Hastings

Planning Partner

Steve lost 38lbs to play his role as Planning Director at isobel. A regular on the conference circuit, he’s won two IPA Effectiveness Awards for Waitrose and Bluewater. His doppelgänger is Matthew McConaughey. The Dallas Buyer’s Club one.

Sue LaingSue Laing

Sue Laing

Chief Financial Officer

Sue, aka Caroline Quentin, has kept us in check since day dot. A PwC trained chartered accountant, she’s mentored companies in interiors, horticulture and beyond. As Chief Financial Officer, she’s the no-nonsense voice of reason in a world of (mostly) well-behaved creatives.

Alex HamiltonAlex Hamilton

Alex Hamilton

Head of AI & Innovation

Alex, aka Mr Robot, is a novelist, award-winning short story writer and AI innovator. A copywriter, creative and developer rolled into one, he wires the latest tech into isobel’s systems - from deep research to full-blown production - without blowing a fuse.

Ben StumpBen Stump

Ben Stump

Executive Creative Director

“When will I be famous?” singer Matt Goss, aka Ben, has worked with creative partner Simon for over two decades. Together they’ve delivered award-winning campaigns for some of the UK’s most recognisable brands, including Argos, Lexus, British Gas, Travelodge and [yellow tail].

Chan SpencerChan Spencer

Chan Spencer

Head of Animation & Design

Chan, or Nadal on a good hair day, is isobel’s wizard. Artworking, animation, photography, post-production – he does the lot. After years working on brands like Playstation, Nivea and Nissan, he’s finally found a home at isobel. Shame about the backhand.

Lisa RoscoeLisa Roscoe

Lisa Roscoe

Head of Account Management

Jennifer Garner... Lisa to her friends, leads a double life as superstar actress by night and superstar Business Lead by day. She started out at isobel, flew the nest, and returned a decade later with experience on brands like Kellogg’s, P&G and Fever-Tree.

Silvia MendesSilvia Mendes

Silvia Mendes

Social Director

Silvia, aka Penélope Cruz, brings award-winning finesse to every feed she touches. She’s run social for Mars, Toyota and British Gas – crafting some pretty scroll-stopping work. There are no Oscars for social media (yet), but if there were, she’d already have hers.

Rob FletcherRob Fletcher

Rob Fletcher

Creative Partner

After beginning his career as an Art Director at Gold Greenlees Trott at the tender age of 18, Rob has been a regular winner of national and international advertising awards and has judged many as well. He’s also the spitting image of Barbra Streisand.

Jamie WilliamsJamie Williams

Jamie Williams

Managing Partner

After a stint in New York film, Jamie (aka Peston) cut his teeth at JWT before DLKW and M&C Saatchi. Since joining isobel in 2012, he’s written widely on brands (and beer), advised Lord Sugar on The Apprentice, and even founded a country music festival.

Paul HouldingPaul Houlding

Paul Houlding

Chief Executive

When he’s not breathless after running up and down the pitch for ten minutes, Paul, aka Steven Gerrard, is our CEO. Before founding isobel in 2003, he’d been Board Account Director at Saatchi & Saatchi and a partner at Banks Hoggins O’Shea.

James ApplebyJames Appleby

James Appleby

Strategy Director

James, aka Abraham, has been out of politics for 158 years, working with brands like Microsoft, HSBC and Mastercard. When he's not rambling about his famous Gettysburg Address or screen-writing on the side, he's writing presidential strategies for our clients.

Simon FindlaterSimon Findlater

Simon Findlater

Executive Creative Director

Simon, or as he’s known on weekends: Ludacris, has worked with Ben for over 20 years, creating and leading many striking and effective campaigns for brands like British Gas, Visit Wales, TalkTalk, Lexus, Argos and Old Spice. He’s had a few hit singles too – B***H!

Sophia FurreedanSophia Furreedan

Sophia Furreedan

Finance Director

Sophia, aka Stacey Solomon, keeps isobel’s finances perfectly in tune. With over 20 years of financial wizardry at WPP, Next 15 and VMLY&R, she’s managed everything from Coca-Cola to Colgate – always with a smile, a sparkle, and not a single note out of place.

Sarah HumphreysSarah Humphreys

Sarah Humphreys

Managing Director

Bear with, bear with! Sarah, aka Miranda Hart, joined isobel from across the pond in Toronto. In Canada she worked at both Grey and john st. with a wide range of brands, including Heinz, Mitsubishi Motors and War Child, for which she won a silver Cannes Lion.

Amy HansenAmy Hansen

Amy Hansen

Head of Onscreen Production

Amy, aka Moana, is isobel’s favourite Kiwi. She started in film and TV before producing work for McDonald’s, Volkswagen, Coca-Cola and more. Then she built a raft, sailed across the world, and now makes everything on screen at isobel run smoother than a Disney musical.