Loaf

Loaf understand the importance of downtime and the human need to loaf.

That’s why they make the squishiest, squashiest sofas so that you can ‘loaf’ at an almost Olympic level.

We’ve been sprucing up Loaf with a new campaign that brings an emotion-driven insight to product focused retail.

The campaign launches with a series of TV ads supported by OOH, press, digital and social.