Paul’s in the Drum this week commenting on Cadbury’s search for a new creative agency.
They’re looking for one agency to cover everything and bring them soaring back to the great heights they enjoyed with Mr Gorilla Suit. *cough* Know anyone? *cough*.
Here’s the quote below, or read the full article here.
“All the great work I know comes from absolute clarity of thinking and a motivated agency. So, putting all the business into one agency is a big but great call. Overnight there is one agency champion of the brand, one overall vision, one agency motivated by the size of the prize but also by the commitment and confidence shown to that agency by the client. It’s a good recipe for success.”
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